Why won't Intuit support Mac users?

What's up with Intuit?  It won't upgrade quicken 2007 like it does for a similar program for Windows. All we get is  Q essentials which is a mere shadow compared to Q for Mac 2007.  Turbotax also refuses to release a Mac version of turbotax for Business. I'm no computer expert, but isn't that a natural move foe such a big company like Intuit?

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Market share and money comments are all interesting and important, but it avoids the real issue of honesty and respect for your clients. If Quicken were to say "Mac users just aren't worth the time and effort for our business model", most of us would move on and adjust (buy different software or move to windows). But, we keep getting the "you are very important to us" message, while being completely ignored from the update and repair standpoint. I spent money on Intuit, trusting them with my financial needs ... they have responded by ignoring every request, lack of updates for 5 years ... but still issuing the "hold on, we still love you" message. This is intellectually dishonest.
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