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Can't install Quicken 2013 to Windows 7 - Not a valid Win32 application

I recently purchased and downloaded Quicken 2013 directly from Intuit.  When I attempted to install it on my Windows 7 machine, I receive a "Not a valid Win32 application" error and I get booted from the install process.  Any thoughts on how to get Quicken 2013 installed on my Windows 7 machine?
    Found this post.
    It suggests that maybe your AV could be the problem.

    You should try to install Quicken by turning off your AV and Firewall.